If you've never stumbled across one before, KidZania is a strange concept. This is a child-sized indoor city full of ultrarealistic role-playing opportunities for kids to try out different careers, make money (only to be used in the attraction, we might add) and get a taste of adult life.
The available career experiences vary across the 26 KidZania sites worldwide, though they always tend to offer a broad spectrum covering everything from a doctor to a TV presenter. What we didn't realise, however, is that two of Japan's KidZania sites (Tokyo and Koshien) have teamed up with Nintendo to offer a 'Game Developer' experience for its young attendees.
These Nintendo booths actually opened back in 2022, though we hadn't heard of their existence until they were recently brought to our attention on Twitter by Salt and Sacrifice developer Shane Lynch.
The Nintendo experience lets kids develop their own game (via Game Builder Garage) before presenting it to their peers. Lynch also notes that those who complete the job role-play take home an empty Switch game case with their game title on it. Sweet!
It's the kind of thing that we can see our younger selves going crazy over. KidZania is still yet to 'break' Europe — the continent's last standing site is in Lisbon, Portugal, after the London branch was suddenly closed at the start of this year — and there is just the one Dallas site in North America, though the brand can be found all over the world with other branches in Mexico, Egypt, India and more.
Now, where's the 'Grown-UpZania' so we can pretend to be Nintendo devs for the day?
What do you make of this Nintendo KidZania experience? Have you been lucky enough to try it out? Let us know in the comments.
[source x.com]
Comments 23
Immediately thought of Kidonia from Arthur for some reason
Anyone see the recent Defunctland?
Huh, have never heard of it before, pretty cool in general and even more so considering they teamed up with Nintendo and they use Game Builder Garage for it!
Kids will exchange game ideas to each other, while Miyamoto secretly listens from behind a fake wall and writes everything down.
My biggest take from this is that Japan has KidZania. I didn't know that.
I wish the dev experience was a thing when I was a kid.
Edit after reading further comments: Yes, why is it so hard to include Mexico as part of North America? That goes to NoA as well.
Hey Defunctland just did a documentary about this concept! Search YouTube for Defunctland.
Had no idea there was one in London, and I have 3 kids of the right age. So I guess they could have marketed that better. Very cool
@Jireland92 I saw the video just yesterday. Didn't think I would ever hear about then again.
Sponsored by Defunctland
Mexico is in North America
Went to Kidzania (Mexico City) a few times when I was a kid because of school trips. I would have liked to try this in those days.
I would love that! (I'm not a kid but still)
Other game companies take note.
This is what you call awesome.
The one in Mexico is pretty cool. I enjoyed it as a kid, and my niece and nephew enjoy it now. There’s at least two of them in the country too.
Hopefully they’ll add this “job” to the other locations.
And yes, Mexico is in North America. Perhaps you meant to specifically say “the United States”?
This is something 11 year old me would've love to go to.
Kid me would've loved this. If some kids were talking about what new gimmicks to put in a future game, Miyamoto would be all over it.
Surprisingly, the simulated experience of working for other game developers (which ends with the kids being told they've been laid off after their studio was acquired by the Embracer Group) has been less popular.
Hello fellow folks who also discovered kidzania was a thing via popular youtuber!
I was part of a primary school trip to Kidzania Tokyo earlier this month and saw this. It was really interesting. The kids all get to wear the sweet Nintendo employee shirt and get to use Game Builder Garage to design a game. They look at the picture on the wall of the stage style and point to which one they want and then, especially for the younger kids, get assistance from the adults there. It was pretty popular, they stopped taking reservations for the day really early on I remember, actually from about 1pm, if I recall. One of my pupils was annoyed she couldn't do try it (I completely understood) but she then got to be a radio DJ which was fun still.
Went to Kidzania a couple of times. My kids love it. Fun family day out. Sadly the closest one to us closed down.
When I was younger, “KidZania” consisted of sitting at home and trying to make “gadgets” out of junk we found in the street. No, that didn’t propel me into a career as an inventor. It did, however, give me an awareness of tetanus.
I loved Kidzania!! Too bad I didn’t grow up in Japan with this
@Jireland92 I was about mention that video.
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